Proptech PR

Smart Connections PR knows the PropTech space and the publications and reporters that are important to this market. The PropTech sector is defined by technologically innovative products or new business models utilized by single family, multi- family and commercial buildings and the real estate market, as a whole. PropTech, like high tech can have a rapid news cycle which makes it one of the most competitive.

A PR practitioner working in PropTech & CRETech must be well versed in the language of the industry. We know the journalists, publications and the sector in general and have a history of securing high level results for our clients, big and small.

In just a few years, the term PropTech and all that it encompasses, such as smart thermostats, online inventory solutions, clean air and maintenance programs, has become an important element of the entire real estate story.  We know the publications in this nascent tech sector and how to help PropTech and CRETech companies be seen, secure media coverage in order to help gain mindshare and scale their businesses. We can assist thought leaders working in the PropTech sector uplevel their visibility by creating tailored thought leadership programs.  Sometimes this is via a Forbes community column or a focused article placement with GlobeSt or Propmodo. Events and awards are also an important factor in this industry sector.

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Our work

Discover how we help PropTech and CRETech businesses achieve their goals and become more prosperous.

I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.

Kirill Kniazev, Marketing Director, Motili

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams

Mike Miracle, Head of Marketing, Strategy, and Alliances, Catalogic Software

Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems

The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity


We create PR campaigns that bring results. Our clients are used to interacting with us in a very personal way, describing their stories, target audiences and preferred media outlets. Then we get to work and get our clients noticed. There’s nothing better.


Frequently Asked Questions

Why work with Smart Connections PR?

The Smart Connections PR team has worked with PropTech clients for several years. Like many industries, it is an ever-changing market with new influencers, and reporters covering this key market.   It is important that your PR team understands the publications that are important and understand your messaging, that you continue to secure rolling coverage and we up-level your visibility via an all emcompassing PR campaign.

Does PR translate to coverage?

Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win recognition, enhanced reputation and credibility in the property and real estate sector, then we have you covered.

Do you watch the PropTech space and its players?

We routinely watch what your competition is saying and doing and ensure that you’re aware of their technology progression, positioning in the market, award wins and speaking opportunities. We ensure if the competition is talking about a PropTech topic, that our clients were talking about the same subject.

Can you write for us?

Our content creation, thought leadership articles and pitching prowess bring results. We write about Proptech topics frequently. We can brainstorm with you to create cutting edge, and relevant PropTtech topics to pitch to your target media.

Can you helps us with blogs and social?

The term PropTech was born on social media. And PropTech providers and influencers have a vast network of social media and blogging targets. The content created for these channels has to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.

We’re a startup doing this for the first time. Can you help?

Smart Connections PR has trusted media relationships in the PropTech sector.  We can help as we are able to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need to pitch a news story to a tightly focused PropTech audience? We’re the agency to speak with to get the message across and the placed in relevant publications.

What to expect in terms of pricing?

Smart Connections PR’s has a history of working with PropTech clients.  We know their budgets and we can discuss the available options with you. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.