A PR practitioner working in PropTech must be well versed in the language of the industry. We know the journalists, publications and the sector in general and have a history of securing high level results for our clients, big and small.
In just a few years, the term PropTech and all that it encompasses, such as smart thermostats, online inventory solutions, clean air and maintenance programs, has become an important element of the entire real estate story. We know the publications in this nascent tech sector and how to help PropTech companies be seen, secure media coverage in order to help gain mindshare and scale their businesses. We can assist thought leaders working in the PropTech sector uplevel their visibility by creating tailored thought leadership programs. Sometimes this is via a Forbes community column or a focused article placement with GlobeSt or Propmodo. Events and awards are also an important factor in this industry sector.
Frequently Asked Questions
Why work with Smart Connections PR?
The Smart Connections PR team has worked with PropTech clients for several years. Like many industries, it is an ever-changing market with new influencers, and reporters covering this key market. It is important that your PR team understands the publications that are important and understand your messaging, that you continue to secure rolling coverage and we up-level your visibility via an all emcompassing PR campaign.
Does PR translate to coverage?
Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win PropTech recognition, enhanced reputation and credibility, then we have you covered.
Do you watch the PropTech space and its players?
We routinely watch what your competition is saying and doing and ensure that you’re aware of their technology progression, positioning in the market, award wins and speaking opportunities. We ensure if the competition is talking about a PropTech topic, that our clients were talking about the same subject.
Can you write for us?
Our content creation, thought leadership articles and pitching prowess bring results. We write about Proptech topics frequently. We can brainstorm with you to create cutting edge, and relevant PropTtech topics to pitch to your target media.
Can you helps us with blogs and social?
The term PropTech was born on social media. And PropTech providers and influencers have a vast network of social media and blogging targets. The content created for these channels has to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.
We’re a startup doing this for the first time. Can you help?
Smart Connections PR has trusted media relationships in the PropTech sector. We can help as we are able to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need to pitch a news story to a tightly focused PropTech audience? We’re the agency to speak with to get the message across and the placed in relevant publications.
What to expect in terms of pricing?
Smart Connections PR’s has a history of working with PropTech clients. We know their budgets and we can discuss the available options with you. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.