Retail IT continues to gain in importance in our post-COVID, social distanced and location-independent world. The tech that underpins retail tech is a frequent target for Smart Connections PR. We know how to help Retail tech companies be seen, have their messages heard, secure media coverage in order to help gain mindshare and scale their businesses. This is another industry that is looking for thought leaders and content placement opportunities are sought after.
Frequently Asked Questions
Why work with Smart Connections PR for our retailtech business?
We have been working with journalists in the tech space for over 20 years and specifically with retail tech almost as long. We are well acquainted with the journalists and influencers working across a range of publications and media channels targeting retail. At Smart Connections PR, we know the retail tech media community, translating into media coverage for our clients.
Does public relations means press coverage?
The specific parameters of retail IT span the actual technology (storefront websites and all it takes to keep them live) as well as the journalists that cover the implications of technology on retail. Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are to win retail tech recognition, enhanced reputation and credibility.
Do you watch the retail tech space and its players?
Before embarking on a PR campaign with a new retail IT client, we proactively research the competitive marketplace. We create new target media lists, identify new influencers and ensure that we are reaching all of the outlets to which your competitors are speaking.
Does Smart Connections provide content writing services?
Our content creation, thought leadership articles and pitching prowess bring results. We write about Retail tech topics frequently and can provide in-depth content supported by research and verifiable data. We can brainstorm with you to create cutting edge, and relevant topics to pitch to your target media.
Can you also take care of our social media marketing?
Retail tech utilizes blogs and social to a greater extent than any other of our verticals. Retail tech providers and influencers have a vast network of social media and blogging targets with specialized, targeted content created for these channels. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.
We’re a startup doing this for the first time. What do you offer?
Smart Connections PR has amassed years of trusted media relationships in the retail tech sector. We can help by meeting with you to find out your retail tech media needs and engage and deliver results quickly. We’re the agency to speak with to get the message across and the placed in relevant retail tech publications. We can also work with you to identify virtual events, speaking opportunities and awards that will increase your visibility in the marketplace.
What to expect in terms of pricing?
Smart Connections PR’s has a history of working with retail tech clients. We know their budgets and we can discuss the available options with you. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.