Retail Technology PR

Retail technology is a subset of the tech sector with which Smart Connections PR is well-acquainted. Retail tech refers to the digital tools and innovations utilized by brick-and-mortar retailers and e-commerce platforms in their in-store and supply chain operations. It sits at the heart of the digital transformation of retail businesses. Retail tech, like high tech has a rapid news cycle makes and many outlets that cover the space. Effective retail technology PR means being be well versed in the language of the industry.

Retail IT continues to gain in importance in our post-COVID, social distanced and location-independent world. The tech that underpins retail tech is a frequent target for Smart Connections PR. We know how to help Retail tech companies be seen, have their messages heard, secure media coverage in order to help gain mindshare and scale their businesses. This is another industry that is looking for thought leaders and content placement opportunities are sought after.

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Our work

Discover how we help businesses in the retail sector achieve their goals and become more prosperous.

I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.

Kirill Kniazev, Marketing Director, Motili

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams

Mike Miracle, Head of Marketing, Strategy, and Alliances, Catalogic Software

Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems

The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity


We create PR campaigns that bring results. Our clients are used to interacting with us in a very personal way, describing their stories, target audiences and preferred media outlets. Then we get to work and get our clients noticed. There’s nothing better.


Frequently Asked Questions

Why work with Smart Connections PR for our retailtech business?

We have been working with journalists in the tech space for over 20 years and specifically with retail tech almost as long. We are well acquainted with the journalists and influencers working across a range of publications and media channels targeting retail. At Smart Connections PR, we know the retail tech media community, translating into media coverage for our clients.

Does public relations means press coverage?

The specific parameters of retail IT span the actual technology (storefront websites and all it takes to keep them live) as well as the journalists that cover the implications of technology on retail. Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are to win retail tech recognition, enhanced reputation and credibility.

Do you watch the retail tech space and its players?

Before embarking on a PR campaign with a new retail IT client, we proactively research the competitive marketplace. We create new target media lists, identify new influencers and ensure that we are reaching all of the outlets to which your competitors are speaking.

Does Smart Connections provide content writing services?

Our content creation, thought leadership articles and pitching prowess bring results. We write about Retail tech topics frequently and can provide in-depth content supported by research and verifiable data. We can brainstorm with you to create cutting edge, and relevant  topics to pitch to your target media.

Can you also take care of our social media marketing?

Retail tech utilizes blogs and social to a greater extent than any other of our verticals.  Retail tech providers and influencers have a vast network of social media and blogging targets with specialized, targeted content created for these channels. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.

We’re a startup doing this for the first time. What do you offer?

Smart Connections PR has amassed years of trusted media relationships in the retail tech sector.  We can help by meeting with you to find out your retail tech media needs and engage and deliver results quickly. We’re the agency to speak with to get the message across and the placed in relevant retail tech publications.  We can also work with you to identify virtual events, speaking opportunities and awards that will increase your visibility in the marketplace.

What to expect in terms of pricing?

Smart Connections PR’s has a history of working with retail tech clients.  We know their budgets and we can discuss the available options with you. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.