Smart Connections PR knows what to do to secure media coverage in the healthcare and healthtech PR sectors. We can assist in the creation of thought leadership programs and content placement tailored to fit your needs – whether reaching out to top-tier or niche media organizations.
Frequently Asked Questions
How well does Smart Connections PR know healthcare?
We know the journalists that you need know in the IT healthcare sector. We have long term relationships with the journalists working across a range of publications and media channels. At Smart Connections PR, we know that healthcare journalists trust us, and that translates into media coverage for our clients.
Does PR translate to coverage?
Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win reputation and credibility in the technology, our media goals pivot to ensure that we are building mindshare for our clients related to healthcare media.
Do you watch the competition?
We routinely watch what the competition is saying and doing and ensure that you’re aware of their progression, positioning in the market, award wins and related speaking opportunities. We ensure that, if the competition is talking about a healthcare product or topic, that our clients were talking about the same subject a month earlier.
Can you write for us?
Our content creation, thought leadership, article placement and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant healthcare topics to pitch to your target media.
What about blogs and social?
IT Healthcare, like enterprise tech, was slow to adopt social media and blogging. We remember the time when our clients said that social would not be important to their business strategy. Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential clients. These channels have to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.
We’re a startup running a PR campaign for the first time. Can you help?
Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost written article for your CEO’s ongoing column? We’re the agency to speak with to get the article done well and ahead of deadline.
What to expect in terms of costs?
Smart Connections PR’s focuses on getting the job done – not on how long it took us or the hours we need to bill you. We’re happy to speak with you about your particular budgetary needs and can devise a PR plan on a retainer or on a project basis.