Healthcare & Healthtech PR

We have worked with companies interested in the healthtech vertical. This sector is one with specific, targeted publications, is competitive and requires a PR practitioner well versed in the language of the industry. We know the journalists and publications in IT healthcare and have a history of securing high level results for our clients interested in this sector

Smart Connections PR knows what to do to secure media coverage in the healthcare and healthtech PR sectors. We can assist in the creation of thought leadership programs and content placement tailored to fit your needs – whether reaching out to top-tier or niche media organizations.

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I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.

Kirill Kniazev, Marketing Director, Motili

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams

Mike Miracle, Head of Marketing, Strategy, and Alliances, Catalogic Software

Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems

The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity


We create PR campaigns that bring results. Our clients are used to interacting with us in a very personal way, describing their stories, target audiences and preferred media outlets. Then we get to work and get our clients noticed. There’s nothing better.


Frequently Asked Questions

How well does Smart Connections PR know healthcare?

We know the journalists that you need know in the IT healthcare sector. We have long term relationships with the journalists working across a range of publications and media channels. At Smart Connections PR, we know that healthcare journalists trust us, and that translates into media coverage for our clients.

Does PR translate to coverage?

Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win reputation and credibility in the technology, our media goals pivot to ensure that we are building mindshare for our clients related to healthcare media.

Do you watch the competition?

We routinely watch what the competition is saying and doing and ensure that you’re aware of their progression, positioning in the market, award wins and related speaking opportunities. We ensure that, if the competition is talking about a healthcare product or topic, that our clients were talking about the same subject a month earlier.

Can you write for us?

Our content creation, thought leadership, article placement and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant healthcare topics to pitch to your target media.

What about blogs and social?

IT Healthcare, like enterprise tech, was slow to adopt social media and blogging. We remember the time when our clients said that social would not be important to their business strategy.  Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential clients. These channels have to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.

We’re a startup running a PR campaign for the first time. Can you help?

Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost written article for your CEO’s ongoing column? We’re the agency to speak with to get the article done well and ahead of deadline.

What to expect in terms of costs?

Smart Connections PR’s focuses on getting the job done – not on how long it took us or the hours we need to bill you. We’re happy to speak with you about your particular budgetary needs and can devise a PR plan on a retainer or on a project basis.