Smart Connections is part of the GlobalCom PR Network, a worldwide group of full-service public relations and marketing communications agencies. The network encompasses 80 offices worldwide and serves customers in around 100 countries including Africa, Asia-Pacific, Europe, the Middle East, North America, and South America. GlobalCom PR’s network of agencies represents a new generation of independent agencies with expertise that spans multiple industries and practices.
International coverage, industry-agnostic
GlobalCom PR’s client and market expertise includes industries such as consumer electronics, financial, healthcare, lifestyle, information technology, sustainability, tourism and many more. GlobalCom PR’s clients range from global brands to midsized companies and startups either looking for public relations support in specific regions or planning to extend their reach into international markets.
The network has agencies and specialists spanning the entire world, and as such, it has had the opportunity to work with some of the most interesting, diverse and cutting-edge brands across the globe. GlobalCom’s expertise includes the B2B and B2C tech sectors and reaches beyond technology.
Why work with us?
Smart Connections PR’s participation in the GlobalCom PR network brings international resources and connections quickly and effectively for clients that need global reach. Through GlobalCom PR, we can provide strategic thinking, useful advice, and sophisticated communication techniques that will speak for our clients on whatever section of the world stage they need to be heard.
Global PR strategy
An effective global PR strategy takes into account the need for more than just being heard in a geography outside of the one in which your business is located. It’s a strategy that understands the unique culture and customs of the audience your company is targeting and then plans for success by taking that diversity into account. Maybe your company will not require a press release distribution in one locale, where it might be a key part of your PR strategy in another. Our global strategy ensures we know how to speak to whatever global audience you have in your sights.
Global PR services
Smart Connections membership in the GlobalCom PR network allows to offer public relations, media relations, social media, analyst and influencer programs writing and thought leadership as well as press release creation and distribution for clients wishing to be introduced to the US marketplace. We have particular experience in launching product and companies into the US and identifying the ideal media to make their presence known.
Frequently Asked Questions
Why should we work with Smart Connections PR?
The team at Smart Connections PR have 20+ years of experience in the PR sector and being a member of the GlobalCom PR network has extended our global reach. The combination of Smart Connections PR’s and GlobalCom PR’s strong media, analyst and influencer relationships translate into followers, mentions, coverage and overall brand awareness.
Why not just find an international PR company on our own?
You absolutely could, but why? Smart Connections PR’s involvement in the GlobalCom PR network means almost instant access to trusted PR services in almost any global locale, with a team that understand the unique needs to gain attention in that space. Our participating network colleagues have expertise that ranges from in the technology sector to retail, healthcare, financial services, hospitality, telecom and mobile, utilities, oil and gas, government and media and more.
What should we expect from a good international PR engagement?
First and foremost, a client should expect results. With access to 80 separate agencies, we have the agency in the locale you need to connect to the media and potential customers there. GlobalCom PR recognizes the various knowledge resources within its network and utilizes them to create and secure opportunities for client companies to communicate their knowledge. As the company builds its profile through the global PR agency in their specific target location, they will see the momentum build.
What are some of the common global PR objectives?
At Smart Connections PR, we help our clients see the bigger picture about themselves. We help our clients see the business benefit in their offerings and present to them options in how to have their story told. We help define the message, the media, influencers and stakeholders our clients want to reach and manage reputation through the mix of communications avenues available. What’s most important is delivering the results in the form of interviews, coverage and otherwise fulfilling client objectives.
What can we expect in terms of pricing?
With GlobalCom PR, pricing is driven by the popularity of influencer with which the clients want to engage, the platform, the industry, the campaign length and other factors. From the agency side, providing the services of research and devising strategy and then measuring and analyzing is largely consistent no matter the nature of the campaign. The biggest factor may be the charges of the influencer and this will range significantly across country and sector.
How to measure success?
In working with GlobalCom PR, results are measured per engagement. On a campaign level, in order to be able to confirm successful results, these are measured and evaluated on the basis of predefined key figures. Selected metrics could be: social clicks, conversions, media mentions, number of followers or brand awareness (in terms of reach). On a strategy level, a campaign should produce the type of results that helps a company achieve its goals: more business, higher visibility, more positive public or sentiment.