Smart Connections PR can make all of the smart connections for you
Smart Connections PR creates effective media relation campaigns that focus on securing media coverage in business, financial, trade and vertical media and highlighting our client’s messages. We leverage our long-standing and extensive media relationships to ensure your messages reach the most relevant audience, shareholders, stakeholders, customers, and employees. It is our job to make your brand shine, increase visibility, increase trust and reputation and strengthen relationships with all stakeholders.
What is media relations strategy?
An effective media relations strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective media relations tactics brings media coverage, brand credibility, and stronger relationships, the media and current as well as potential customers/stakeholders.
At Smart Connections PR, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.
I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.
Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.
Why work with us?
Smart Connections PR understands what it takes to showcase, amplify visibility and increase momentum for our clients. In this ever-changing PR landscape, there are a few winning strategies that have held true over time. A company that cultivates long term media relationships and understands how to “tell your story” are key differentiators. Smart Connections PR works closely with our clients to extract their stories and value propositions and meaningfully communicate these messages to their stakeholders.
Every client is unique, and every client’s needs are specific. At Smart Connections PR, our media relations strategy begins with really knowing our customers and highlighting their particular strengths in order to sharpen and focus their reputations and how they are perceived in their target markets.
We’re results driven
Smart Connections PR is an active partner in our clients’ success, and we take this role seriously. Our principals oversee PR campaigns, pitch articles, and position our clients so their stories are front and center, where their customers can see them, and their industries can applaud them.
We’re team players
We believe in a personal approach. To speak on behalf of our clients, we need to be part of your team. Being fluent about what our clients are doing ensures that we’re never out of step with a change in strategic direction, a new product launch, or a crisis situation.
It’s a competitive market and securing coverage with target media should be a priority; it is for your competitors. Smart Connections PR has long-standing relationships with reporters and publications across business, trade and vertical markets. It is important for your PR firm to develop messages and stories that will make an impact and help you stand out from the crowd. We can do that for you.
We know who to talk to and when
Whether it takes us ten minutes to write a press release or ten hours to secure an interview for your company’s CEO with a global media property, Smart Connections PR has the media relations savvy, the mature relationships and the market knowledge to translate your corporate story into earned media.
A client can expect to work directly with the founders of the company along with a team of account executives to guarantee a personalized approach. We will spend time discussing the needs of the organization and the objectives that they would like to achieved. We work with both online and offline media as we feel both of these types of media are important in their own unique way. We take a proactive approach with media outreach rather than just a reactive approach to industry trends and news. We have spent decades nurturing relationships with journalists and analysts and these relationships are of great benefit to our clients.