Smart Connections PR can make all of the smart connections for you
Smart Connections PR creates effective media relation campaigns that focus on securing media coverage in business, financial, trade and vertical media and highlighting our client’s messages. We leverage our long-standing and extensive media relationships to ensure your messages reach the most relevant audience, shareholders, stakeholders, customers, and employees. It is our job to make your brand shine, increase visibility, increase trust and reputation and strengthen relationships with all stakeholders.
What is media relations strategy?
An effective media relations strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective media relations tactics brings media coverage, brand credibility, and stronger relationships, the media and current as well as potential customers/stakeholders.
At Smart Connections PR, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.
Why work with us?
Smart Connections PR understands what it takes to showcase, amplify visibility and increase momentum for our clients. In this ever-changing PR landscape, there are a few winning strategies that have held true over time. A company that cultivates long term media relationships and understands how to “tell your story” are key differentiators. Smart Connections PR works closely with our clients to extract their stories and value propositions and meaningfully communicate these messages to their stakeholders.
Every client is unique, and every client’s needs are specific. At Smart Connections PR, our media relations strategy begins with really knowing our customers and highlighting their particular strengths in order to sharpen and focus their reputations and how they are perceived in their target markets.
We’re results driven
Smart Connections PR is an active partner in our clients’ success, and we take this role seriously. Our principals oversee PR campaigns, pitch articles, and position our clients so their stories are front and center, where their customers can see them, and their industries can applaud them.
We’re team players
We believe in a personal approach. To speak on behalf of our clients, we need to be part of your team. Being fluent about what our clients are doing ensures that we’re never out of step with a change in strategic direction, a new product launch, or a crisis situation.
Frequently Asked Questions
Why should we work with Smart Connections PR?
The team at Smart Connections PR have over 20 years of experience in the PR sector. We have lived through the transitions and consolidations in the industry and understand how to create effective PR campaigns. The team has strong media relationships which ensure our customers messages are seen in this competitive marketplace.
What is the difference between media relations and public relations?
Public relations and media relations are terms that have come to be intertwined over time. PR is strategic communication process that creates relationships between organizations and their public and tracks brand effectiveness to ultimately provide insight into market message penetration. The media relations part is all about brand interaction with media and influencers.
While media relations relies on the media and influencers to tell a brand’s story, public relations is the umbrella under which it resides. PR encompasses press releases, social media, awards, events, internal communications, and traditional media to enhance and make known a brand’s reputation with their target audience.
Is media relations still relevant today?
Absolutely. In fact, we would argue that media relations is more important than ever in this competitive landscape. In this world of social media shares with information racing around the globe with the click of a mouse, thoughtful, curated earned media is the golden apple in a crowded orchard of opinions, hearsay and rumors.
How is pricing determined?
Smart Connections PR’s media relations objectives are focused on getting the job done – not on how long it took us to get there, or how much time we need to bill you. We don’t believe in billing hourly rates. It’s a counter-productive process and prevents us from doing what you hired us to do: increase your company’s visibility, position your brand against competitors, and present your executives as thought leaders. The Smart Connections PR team can work for you on a retainer or project basis.
What are some general principles of good media relations?
Good media relations equals good media relationships. It’s important that journalists know the agencies that contact them and more importantly, trust those agencies not to waste their time. It seems simple enough but cultivating media relationships takes time and trust. This is one of the biggest points of pride at Smart Connections PR. Journalists know us and trust us.
Is there anything – any person, any business, any technology – brought to fruition with a one-time set of actions? Our world is dynamic and so are our media relations campaigns. You as a client are constantly evolving and so are our messaging and tactics to ensure we are optimizing and evangelizing all that is positive about your brand.
How to measure results?
There are a variety of means of quantifying the impact of news coverage on different audiences. These range from benchmarking ‘share of voice’ versus the competition, to user generated data (like website traffic and conversion rates, even a good backlink from a well-trusted online publication can impact results.
Smart Connections PR works with its clients to find the most effective way to measure success for them. We offer several forms of reporting that provide insight into coverage, sentiment and ad equivalency, in some cases. The meaning of success is different for everyone and Smart Connections PR works to provide the most meaningful measure of increased visibility.