Why Work with Us?
Smart Connections PR has been writing content for its clients for a long time. The principals at the company have over 20 years of experience in interviewing clients, understanding their content needs and crafting pieces that create a narrative about the company or offering that they want the world to see. We look for subject matter experts in our client organizations and work closely with them to extract their stories and value propositions and meaningfully communicate these messages to the world.
At Smart Connections PR, we leverage our long-standing and extensive media relationships to ensure a company’s messages reach the right audiences: shareholders, stakeholders, customers, employees and the press. It’s our job to make a brand shine and to familiarize the target market with our client companies. Right now, we’re regularly published in leading business and tech publications that you read every day.
Digital and print content
Smart Connections PR can craft articles of any length, as well as social media content, blog posts, newsletters, quotes for informed comment and more. Talk to us about your content needs and we’ll craft a strategy, writing initiative and placement campaign to share the news that is professional and likely much less expensive than what you’ve paid for such services in the past.
Proactive and efficient writers
We are agile and sized properly to be able to pivot and deliver on short notice. Most writing projects involve research, interviews, content creation, editing, additional input and time. All of these elements are important factors in creating meaningful campaigns and article, but at Smart Connections PR we pride ourselves on getting the job done quickly. Do you need a ghost-written article for your CEO’s ongoing column? We’re the agency to speak with to get the article done well and ahead of deadline.
Content creation services and content strategy
Content creation and thought leadership are critical components of any PR program today and Smart Connections PR has great success in showcasing our clients as thought leaders in their respective fields. We introduce them to influencers in their sector, place bylined articles in targeted media outlets and position them as speakers at leading industry events.
It begins with creating an informed commentary campaign highlighting our client’s expertise, building out specific themes and topics to be pitched to high-level business and trade outlets. What sets us apart is our daily outreach to journalists and influencers positioning executives for informed commentary.
An effective content creation strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective content creation tactics brings media coverage, brand credibility, and stronger relationships, the media and current as well as potential customers/stakeholders.
At Smart Connections PR, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.
Frequently Asked Questions
What qualifies Smart Connections as the right content agency?
The team at Smart Connections PR have over 20 years of experience in the PR sector. We have lived through the transitions and consolidations in the industry and understand how to create effective PR campaigns. The team has extensive experience in curating thought leadership and content creation which ensure our clients are known and their messages are seen in this competitive marketplace.
What are some general principles of good content creation?
Good content creation takes into account who the client is. Are they a tech disruptor or a business that supplies to leading clothing designers? The answer to that question forms the basis for approach in creating content and developing thought leadership pieces.
Arguably, content needs to initially engage its audience. If an article is interesting to read or talks about a typical subject in a novel way, it will likely keep the audience’s attention. Content also needs to educate. A reader should walk away from reading a piece having learned something new or interesting. It should also be relevant and pertain to something important to your client or address a topic import to the client’s target audience. And finally, SEO is important today. An article with intelligently placed keywords will help any content be seen.
What does effective content creation do?
Content attributed to your brand can be witty or irreverent, but at the end of the day, it also must be true. The temptation may be there to say a product is further along in R&D than it actually is, but honesty is always the best policy. A brands word is its bond to its target audiences and current and potential customers.
We always advise our clients to be consistent, too. Both in content as well as the sharing of it. If you have a social media campaign that includes daily shares, ensure you are popping up in the social media feed of your prospects every day. Inconsistency breeds questions – “are they ok?” “do they have enough staff to share on social?”
How is pricing determined?
Smart Connections PR’s content creation objectives are focused on getting the job done – not on how long it took us to get there, or how much time we need to bill you. We don’t believe in billing hourly rates. It’s a counter-productive process and prevents us from doing what you hired us to do: increase your company’s visibility, position your brand against competitors, and present your executives as thought leaders. The Smart Connections PR team can create content for clients on a retainer, as part of bigger PR campaign or on a project basis.
How to measure results for content strategy?
There are a variety of means of quantifying the impact of content creation and placement. Inherent in thought leadership and content creation is the time spent researching and writing. This is in addition to the more typical ways of results measurement that include benchmarking ‘share of voice’ versus the competition, website traffic and conversion rates, and backlinks from online publications.
Smart Connections PR works with its clients to find the most effective way to measure success for them. We offer several forms of reporting that provide insight into coverage, sentiment and ad equivalency, in some cases. The meaning of success is different for everyone and Smart Connections PR works to provide the most meaningful measure of increased visibility.