Manufacturing Industry PR

The manufacturing sector is an important one at Smart Connections PR. Over the course of doing business, we have developed a deep understanding of manufacturing, trends, as well as manufacturing technology and processes. Our relationships with industry media are deep and we are proud of our ability to create and place though leadership in leading publications.

The manufacturing vertical has particular features. Business leaders in this sector are typically go-getters, doing what they need to do in the face of supply chain issues and a tumultuous business climate. Our extensive relationships with media in the manufacturing sector ensure media coverage in order to highlight our clients’ products, raise visibility to potential customers and help scale their businesses.

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I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.

Kirill Kniazev, Marketing Director, Motili

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems

The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity

Our work

We help businesses in the manufacturing sector achieve their goals and become more prosperous.


It’s still exciting to receive a “yes” from a journalist. Even after all these years, when a journalist replies to my pitch and says “ I’d like to speak with the client” I am still thrilled and feel a rush of energy. I just love PR - on a gut level.


Frequently Asked Questions

Why work with Smart Connections PR?

Yes. We know the journalists that you need know in the manufacturing sector. We have long term relationships with the journalists working across a range of publications and media channels. At Smart Connections PR, we know that manufacturing journalists trust us, and that translates into media coverage for our clients. Thought leadership is especially important in this sector. We help our clients  stand out from their competitors with articles and content placed in industry and manufacturing publications.

Does PR translate to coverage?

Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win reputation and credibility in the manufacturing sector, our media goals pivot to ensure that we are building mindshare for our clients related to the sector media.

Do you watch the competition?

We routinely watch what the competition is saying and ensure that you’re aware of their progression, positioning in the market, award wins and related speaking opportunities. We ensure if the competition is talking about a manufacturing product or topic, that our clients were talking about the same subject a month earlier.

Can you write for us?

Our content creation, thought leadership, article placement and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant manufacturing topics to pitch to your target media.

What about blogs and social?

Manufacturing, like technology, was slow to adopt social media and blogging. We remember the time when our clients said that social would not be important to their business strategy. Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential customers. These channels have to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.

We’re a startup running a PR campaign for the first time. Can you help?

Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost-written article for your CEO’s ongoing column? We’re the agency to speak with to get the article done well and ahead of deadline.

What to expect in terms of costs?

Smart Connections PR’s focuses on getting the job done – not on how long it took us or the hours we need to bill you. We’re happy to speak with you about your particular budgetary needs and can devise a PR plan on a retainer or on a project basis.

Other sectors & expertise

Our campaigns span industries and niches within the larger manufacturing industry, from cooling systems and tech, chemicals, import-export logistics, national and international traders. But we’re also highly experienced in other industries.