The manufacturing vertical has particular features. Business leaders in this sector are typically go-getters, doing what they need to do in the face of supply chain issues and a tumultuous business climate. Our extensive relationships with media in the manufacturing sector ensure media coverage in order to highlight our clients’ products, raise visibility to potential customers and help scale their businesses.
Frequently Asked Questions
Why work with Smart Connections PR?
Yes. We know the journalists that you need know in the manufacturing sector. We have long term relationships with the journalists working across a range of publications and media channels. At Smart Connections PR, we know that manufacturing journalists trust us, and that translates into media coverage for our clients. Thought leadership is especially important in this sector. We help our clients stand out from their competitors with articles and content placed in industry and manufacturing publications.
Does PR translate to coverage?
Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win reputation and credibility in the manufacturing sector, our media goals pivot to ensure that we are building mindshare for our clients related to the sector media.
Do you watch the competition?
We routinely watch what the competition is saying and ensure that you’re aware of their progression, positioning in the market, award wins and related speaking opportunities. We ensure if the competition is talking about a manufacturing product or topic, that our clients were talking about the same subject a month earlier.
Can you write for us?
Our content creation, thought leadership, article placement and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant manufacturing topics to pitch to your target media.
What about blogs and social?
Manufacturing, like technology, was slow to adopt social media and blogging. We remember the time when our clients said that social would not be important to their business strategy. Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential customers. These channels have to look good and make sense. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.
We’re a startup running a PR campaign for the first time. Can you help?
Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost-written article for your CEO’s ongoing column? We’re the agency to speak with to get the article done well and ahead of deadline.
What to expect in terms of costs?
Smart Connections PR’s focuses on getting the job done – not on how long it took us or the hours we need to bill you. We’re happy to speak with you about your particular budgetary needs and can devise a PR plan on a retainer or on a project basis.