Trusted by Leading Technology Companies
Specialized PR Services for B2B Technology Companies
Providing increased visibility and creating “a buzz” for technology companies is one of Smart Connections PR’s specialties. Whether working with an ambitious startup preparing to disrupt the market or an established tech leader launching the next big thing, we develop strategic PR programs that build awareness, spark industry conversations and keep companies top of mind with the audiences that matter.
For startups, that means building credibility from the ground up through media coverage, thought leadership, newsjacking, analyst briefings, awards and speaking ops – all tactics that create the visibility needed to attract customers, partners and investors.
- Deep understanding of the B2B technology ecosystem
- Data-driven PR campaigns with measurable results
- Expert storytelling for complex technological innovations
- Strategic approach tailored to tech PR objectives
- Connections with key technology media and influencers
- Specialized experience with enterprise tech, cybersecurity, and data infrastructure
Why work with Smart Connections PR?
Every technology company has a story. The challenge is finding the angle that captures attention in a crowded market and connects with the audiences that matter.
With more than 25 years of experience each, Smart Connections PR’s partners know how to transform technologies, milestones and business achievements into stories that customers and influencers want to hear. We don’t believe in one-size-fits-all PR. Every time we onboard a new client, the engagement begins with understanding your tech, the market you play in and your business objectives so we can build a strategy that delivers meaningful results.
Our expertise spans a broad range of technology sectors, including cybersecurity, data storage, cloud computing, AI, data protection, data centers, SaaS, IoT and vertical sectors, as well.
Technology PR to Drive Business Growth
In the B2B technology sector, even the most innovative companies can struggle to stand out. “Nuts and bolts” technology messaging, crowded markets and the next version of innovation make it difficult to capture attention and clearly communicate what sets a company apart. That's where Smart Connections PR comes in. We help tech companies tell the stories behind their intellectual property and communicate them in ways that resonate with the audiences that matter most. Technology can change quickly, but if the story is compelling, it will drive conversations. We help ensure your company is leading the discussion.
Media Strategy and Visibility
The best PR strategies should mirror a company’s business goals. If your objective is to build credibility, Smart Connections PR focuses on establishing a business’s voice with the media and industry influencers who shape your market. If your goal is launching a product or elevating executive thought leadership, you will find every aspect of our media strategy aligned to support that objective.
Our team knows the journalists, influencers and analysts covering your industry. The result is strategic media coverage that raises awareness, strengthens credibility and helps move your business forward.
Competitor Research and Insights
Smart Connections PR closely tracks competitor activity to help our clients stay informed and strategically positioned within their markets. This includes monitoring product developments, messaging, media coverage, awards and speaking opportunities to understand how the competitive landscape is evolving. These insights help shape proactive storytelling, ensuring our clients are aware of market conversations – and part of them.
Content Development
At Smart Connections PR, writing means storytelling. We work with companies across technology and its verticals, ingesting product and industry information and shaping it into messages and articles that the media and new and potential customers can easily understand.
From press releases and contributed articles to understanding your CEO’s voice in thought leadership, every word is crafted with intent. We focus on clarity and what the market needs to know, ensuring our clients’ messages stand out in this noisy and crowded sector. The result is writing that makes innovation understandable and newsworthy.
Case Studies
Our work spans B2B technology, AI, cybersecurity, data storage, manufacturing, healthcare and healthtech, construction, retail, and other innovative industries. Explore how we've helped clients elevate their brands, secure top-tier media coverage, and strengthen their position in competitive markets.
Enterprise Technology
From start-ups to established technology brands, we deliver B2B technology PR that makes complex propositions clear, credible, and commercially relevant. Our combination of deep sector expertise, strong media relationships and the ability to develop content for today’s AI search and media landscapes, we help technology companies build authority and secure coverage that drives awareness and trust.
Whether launching new products, explaining revolutionary solutions, or strengthening reputation, our campaigns keep your brand visible and relevant with the audiences that matter most.
Cybersecurity
Cybersecurity companies operate in a sector defined by escalating threats, rapid innovation and high stakes buying decisions. We quickly help cybersecurity clients translate their technical capability into messaging that builds trust with CISOs, IT leaders and their current and future customers.
Newsjacking opportunities are especially powerful in the cybersecurity space because the industry is constantly shaped by breaking threats and vulnerabilities creating ongoing opportunities to share expertise and stay visible when attention is highest. Beyond newsjacking, through our full menu of PR tactics, we position cybersecurity companies as trusted voices in a landscape shaped by risk, regulation and constant change.
AI
AI is reshaping how technology companies are bringing their products to market and how they are servicing their customers and many of our clients operate directly in this space. From infrastructure and data platforms to cybersecurity and other emerging use cases, we help our clients articulate what they do and how they are different in an increasingly crowded and fast-moving market.
Through our strategic PR toolkit – media relations, thought leadership, newsjacking, analyst engagement and strategic communications, we position our clients as trusted voices in a sector defined by rapid change, intense scrutiny, and high expectations for clarity and proof.
Our role is to help these companies cut through complexity, build authority, and stay visible in conversations shaping the future of AI.
What our clients say
Over the years, we've had the privilege of partnering with technology companies at every stage of growth. While every engagement is different, our commitment remains the same. Here's what a few of our clients have to say about working with Smart Connections PR
By the end of our pilot, we were not just happy – we were thrilled. Our goals were met and even exceeded. We secured far more publications than we expected. Overall, the Smart Connections PR team offered so many PR opportunities that we actually had to turn some of them down.
The team is highly knowledgeable, remarkably responsive, and consistently proactive. They combine deep industry expertise with creativity, integrity, and a commitment to their clients’ success. I recommend them without hesitation.
I could not be more impressed with the level of service and expertise that Jo, Dina and their team have provided. We have increased our share of voice in the market and more than 10x in our media placements and interviews over the past year.
It’s still exciting to receive a “yes” from a journalist. Even after all these years, when a journalist replies to my pitch and says “ I’d like to speak with the client” I am still thrilled and feel a rush of energy. I just love PR - on a gut level.
Ready to elevate your B2B Tech PR strategy?
Get in touch with our team to discuss how we can help your technology company grow through strategic PR and communications.
Frequently Asked Questions
Get answers to common questions about our B2B tech PR services.
