B2B Tech PR

We have worked with high-tech companies of all sizes over the course of our years in PR. The tech sector’s rapid news cycle makes it one of the most competitive. A PR practitioner working in IT must be well versed in the language of the industry. We know the journalists, publications and the sector in general and have a history of securing high level results for our clients, big and small.

Tech startups are one of Smart Connections PR’s specialties. They are led by energetic leaders, and workforces with a vision and purpose.  Often, they have particular needs and limited budgets.  Smart Connections PR knows what to do to help startups launch, to secure media coverage and analyst input in order to help secure funding and scale the business.

For more mature tech companies, Smart Connections PR can create PR campaigns to raise visibility and create momentum, make new introductions to the media, influencers and analysts and increase exposure in key markets.

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have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done.

Kirill Kniazev, Marketing Director, Motili


Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams

Mike Miracle, Head of Marketing, Strategy, and Alliances, Catalogic Software


Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems


The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity


Joanne

It’s still exciting to receive a “yes” from a journalist. Even after all these years, when a journalist replies to my pitch and says “ I’d like to speak with the client” I am still thrilled and feel a rush of energy. I just love PR - on a gut level.

Joanne

Frequently Asked Questions

Why work with Smart Connections PR?

We know the journalists that you need know. A good tech PR firm should have long term relationships with tech journalists working across a range of publications and media channels. At Smart Connections PR, we know that the journalists trust us, and that translates into media coverage for our clients. We work with technology companies in all different tech sectors, from IT security, data storage, IoT, cloud computing, data protection, data centers, servers and across vertical markets. Our tech knowledge is broad.

Does PR means press coverage?

Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win technology reputation and credibility, then our media goals are relationship building with the IT media.

Do you watch the competition?

We routinely watch what your competition is saying and doing and ensure that you’re aware of their technology progression, positioning in the market, award wins and speaking opportunities. We ensure if the competition is talking about a topic, that our clients were talking about the same subject a month earlier.

Does Smart Connections provide content writing services?

Content creation, thought leadership articles and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant tech topics to pitch to your target media.

What about blogs and social?

High tech was slow to adopt social media and blogging. Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential customers. These channels have to look good and be established. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.

We’re a startup doing this for the first time. Can you help?

Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost written article for your CEO’s ongoing column or opinion piece? We’re the agency to speak with to get the article done well and ahead of deadline.

What to expect in terms of costs?

Smart Connections PR’s has a history of working with budget constraints that are inherent in tech startups. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.

They trust Smart Connections PR

Ctera
Hypergrid
Bitdam
Ait
Flutura

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