Tech startups are one of Smart Connections PR’s specialties. They are led by energetic leaders, and workforces with a vision and purpose. Often, they have particular needs and limited budgets. Smart Connections PR knows what to do to help startups launch, to secure media coverage and analyst input in order to help secure funding and scale the business.
For more mature tech companies, Smart Connections PR can create PR campaigns to raise visibility and create momentum, make new introductions to the media, influencers and analysts and increase exposure in key markets.
Frequently Asked Questions
Why work with Smart Connections PR?
We know the journalists that you need know. A good tech PR firm should have long term relationships with tech journalists working across a range of publications and media channels. At Smart Connections PR, we know that the journalists trust us, and that translates into media coverage for our clients. We work with technology companies in all different tech sectors, from IT security, data storage, IoT, cloud computing, data protection, data centers, servers and across vertical markets. Our tech knowledge is broad.
Does PR means press coverage?
Smart Connections PR always takes the time to understand its clients’ needs and ultimate objectives. Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win technology reputation and credibility, then our media goals are relationship building with the IT media.
Do you watch the competition?
We routinely watch what your competition is saying and doing and ensure that you’re aware of their technology progression, positioning in the market, award wins and speaking opportunities. We ensure if the competition is talking about a topic, that our clients were talking about the same subject a month earlier.
Does Smart Connections provide content writing services?
Content creation, thought leadership articles and pitching prowess bring results. We brainstorm with clients to create cutting edge, and relevant tech topics to pitch to your target media.
What about blogs and social?
High tech was slow to adopt social media and blogging. Today, there is no denying that websites, blogs and social media content are fodder for journalists as well as current and potential customers. These channels have to look good and be established. Smart Connections PR can craft social media content, blog posts, newsletters, quotes for informed comment and more.
We’re a startup doing this for the first time. Can you help?
Smart Connections PR is agile and sized to engage and deliver on a tight timeline, if needed. We pride ourselves on getting the job done quickly. Do you need a ghost written article for your CEO’s ongoing column or opinion piece? We’re the agency to speak with to get the article done well and ahead of deadline.
What to expect in terms of costs?
Smart Connections PR’s has a history of working with budget constraints that are inherent in tech startups. We focus on getting the job done – not on how long it took us or the hours we need to bill you. The Smart Connections PR can devise a PR plan on a retainer or on a project basis.