Providing increased visibility and creating “a buzz” for technology businesses is one of Smart Connections PR’s specialties, whether it’s for startups led by energetic leaders, or well-established tech behemoths that employ workforces with a vision and purpose. They usually have particular needs and clear budgets. Smart Connections PR knows what to do to help startups launch, to secure analyst briefings and feedback, as well as media coverage and attention to help secure funding and scale the business.
For more mature tech companies, Smart Connections PR can create PR campaigns to raise visibility and create momentum, make new introductions to the media, influencers and analysts and increase exposure in key markets.
Why work with Smart Connections PR?
Smart Connections PR’s partners each have over 25 years of experience in PR. We’ve been doing this for a while, and we know the journalists that you need to reach in order to have your story told.
A good tech PR firm should have long term relationships with tech journalists working across a range of publications and media channels. At Smart Connections PR, we enjoy long term relationships with the tech media. We know that the journalists trust us, and that translates into media coverage for our clients. We work with technology companies in all different tech sectors, from IT security, data storage, IoT, cloud computing, data protection, data centers, servers and across vertical markets. Our tech knowledge is broad.
Media strategy & visibility
Our media goals for our clients are a figurative mirror held up that also reflect their business goals. If the goal is to win technology reputation and credibility, then our media goals are relationship building with the IT media. For us, PR does mean media coverage for our clients. Our team takes the time to research the journalists that are covering the appropriate beat to tell our clients’ stories. We work tirelessly to ensure press coverage is attained for our clients.
PR ServicesCompetitor research & insights
We closely monitor your competitors' moves. It’s important to know what your key competitors are achieving, the products they are developing and what they are saying. We routinely watch what your competition shares with the media and ensure that you’re aware of their technology progression, positioning in the market, award wins and speaking opportunities. We make sure that if the competition is talking about a topic, that our clients were talking about the same subject a month before.
Content writing expertise
Content creation, thought leadership articles combined with pitching prowess bring results. We brainstorm with our clients to create cutting edge, and relevant tech topics to pitch to their target media. Our approach involves interviewing our clients, discussing topics that are important to them and their potential customers and working out a content calendar. Smart Connections PR can ghost-write articles on a variety of topics.
Content CreationAt Smart Connections PR, we excel in supporting custom software development firms and IT support services. These companies often face unique challenges and timeline constraints. Our tailored strategies facilitate successful launches, media exposure, and financial growth, enabling businesses to thrive and expand.
Case studies
The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.
Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially
It’s still exciting to receive a “yes” from a journalist. Even after all these years, when a journalist replies to my pitch and says “ I’d like to speak with the client” I am still thrilled and feel a rush of energy. I just love PR - on a gut level.
Frequently Asked Questions
Can you produce blogs and social media content?
When it comes to the “History of Public Relations” there is a gap in time where other sectors such as retail and hospitality were jumping on the social media bandwagon, while high tech was not. Even though high tech was slow to adopt social media and blogging, today, it is fully immersed.
There is no denying that websites, blogs and social media content are sources of information and orientation for journalists as well as current and potential customers. These channels have to look polished and be established. Smart Connections PR can help craft messaging, create content calendars, and ensure that social media content is up to date, relevant, informative and even funny. We also can create blog posts, newsletters, quotes for informed comment and more.
What to expect in terms of costs?
Smart Connections PR understands that being a startup can mean tight budgets and doing more with less. We have a history of working within the budget constraints that are inherent in tech startups.
We also pride ourselves on focusing on what it takes to get the desired results for our clients, medium and large, – not on how long it took us or the hours we need to bill you.
Reach out to us for a price quote.
