Public Relations Services & Communications Agency

Q: What types of companies do you work with?

Smart Connections PR works with tech companies of all sizes and across many sectors including B2B, cloud enterprise, cybersecurity, finance, proptech, healthcare, manufacturing, construction and enterprise technology. We work with all budget sizes and all communication needs. We deliver global B2B capabilities across key vertical markets, supporting product launches, emerging companies and established enterprises expanding into the North American market.

Q: Do you offer project-based PR support as well as ongoing retainers?

Yes, we offer many different options that will fit any budget and scope of work. Smart Connections PR offers tailored campaigns to fit every budget, from small to medium-sized businesses. We will start by discussing your specific goals and the deliverables that are important to you. We will then create a tailored campaign with a set of KPIs. We will offer a set pricing per month for your company with no surprises.

Q: How do you measure the success of a PR campaign?

We use multiple ways to measure the success of a PR campaign. We utilize circulation figures and estimated readership/reach. Whether the coverage is in tier one or tier two media titles, ensuring quality is maintained and we are targeting the right media. We also measure media SOV against key competitors, review progress against competitors and provide monthly activity reports and coverage books.

Q: What is included in your PR services?

Each contract is specifically tailored to the unique needs of the client. Once we understand the needs and objectives, we will create a plan to meet those specific objectives. Some of the monthly activities that Smart Connections PR offers: Bi-weekly calls to discuss PR activities Researching awards and speaking opportunities Crisis planning and comms Media pitching for executive commentary and interviews Pitching contributed articles and discussion of strategic placement PR surveys Staying up to date on industry news and newsjacking pitching Analyst outreach Media training

Q: How is public relations linked to corporate objectives?

All of the various public relations tools in Smart Connections PR arsenal – creative campaigns, media relations, influencer engagement, awards and speaker engagements – are all designed to draw attention to our corporate clients. Connecting their brands to their target audiences will result in coverage, attention and translate to increased attention around corporate objectives.

Q: What should we expect from a good public relations engagement?

At Smart Connections PR, we feel that a PR agency should provide its clients with communications advice and counsel. Any company that hires a PR agency should be open to recommendations and having their ideas challenged – as that is what the best agencies do. It’s also important for the client to view us as an extension of the marketing team. When we are brought into the loop about planned launches and initiatives at the earliest phase, we can bring the most positive impact.

Trusted by leading companies

ctera

Cloud storage

DYWIDAG

Construction & Engineering

Index Engines

Cybersecurity

Wavemaker

B2B Technology

AssureCare

Health tech

Our Services

Effective PR services and strategies

An effective public relations strategy utilizes a variety of tactics to attract the attention of relevant reporters and influencers and set the brand apart from competitors. This synergistic strategy brings media coverage, brand credibility, and stronger relationships with key journalists as well as potential customers and stakeholders.

Smart Connections PR’s public relations services include innovative messaging and positioning for companies looking to elevate their presence in their target markets. We are experts in identifying the ideal media vehicles for thought leadership pieces, analyst relations, social media, influencer outreach, award and speaking opportunity placement programs and more.

Strong relationships in technology and business media
Implement PR strategies aligned with business objectives
Build consistent visibility across top tier publications
Identify and create newsworthy stories around the brand
Create targeted media lists and outreach strategies
Thought leadership campaigns that solidify industry expertise

Why work with Smart Connections PR

Smart Connections PR has decades of experience building effective public relations programs for our clients in the tech industry. We produce tangible results that build momentum, with ongoing coverage, increasing visibility and awareness. We work with clients both on a retainer and on a project basis. We have long-standing clients that have worked with us for many years and exciting new clients that understand the value we bring. You will work directly with the agency owners, along with a strong team of account executives. This personalized communications approach offers an extension of your team that is dedicated to meeting client’s goals.

Our years of knowledge and experience have provided us with a long view on how PR moves the needle in terms of awareness and visibility. Our personalized and hands-on approach ensures that any PR campaign meets specific corporate or marketing goals and exceeds our client’s requirements.

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We Create Stories That Get Clients Noticed

Smart Connections PR are storytelling experts that create messaging to elevate clients above competitors. Our long-standing media relationships ensure clients are heard and understood. Research, competitive positioning and utilizing a variety of PR tactics gives us an advantage.

Media Relations

Smart Connections PR creates effective media relation campaigns that focus on securing media coverage in business, financial, trade and vertical media and highlighting our client’s messages.

We leverage our long-standing and extensive media relationships to ensure your messages reach the most relevant audience, shareholders, stakeholders, customers, and employees.

This makes your brand shine, increase visibility, increase trust and reputation and strengthen relationships with all stakeholders.

Media relations

Success for our clients

Case Studies

We turn challenges into opportunities—and strategy into measurable results. Curious about what it’s like to work with the Smart Connections PR team? Explore our client success stories and how we have helped them achieve meaningful outcomes.

StorONE

StorONE wanted to create a buzz around this new product launch and gain meaningful media traction in the industry.

The Smart Connections PR team spent time researching and reviewing messaging for this new offering, what the customer benefit was, and then creating the right messaging and strategy that would boost awareness and secure relevant coverage.

The team executed a plan that included research into trusted technology publications focusing on B2B tech but also key vertical markets, such as healthtech. The PR campaign focused on targeted CEO interviews with leading publications, video interviews, and thought leadership to co-exist along with the launch plan. This successful strategy resulted in 31 pieces of standalone coverage with an audience of 45.9M with 351k estimated views.

Manufacturing USA

Manufacturing USA wanted to increase awareness of their mission by securing thought leadership opportunities for industry experts that were working within the organization.
The focus was on securing podcast interviews, content placement in prominent publications and event and conference participation. The Smart Connections PR team conducted media training for their team and began securing thought leadership opportunities.

This resulted in 14 Thought Leadership Pieces with an audience of 15M in Smart Manufacturing, Industry Today, Metal Center News, Drives and Control Solutions, Air and Space Forces Magazine, IndustryWeek, Sourcing Journal, Plastics Machinery and Manufacturing and Axios.
6 Podcast interviews with audience of 85K including Manufacturing.net, Automation World, Quality Magazine And Supply Chain Unfiltered.

Placements with audience of 682K: International Fiber Journal, InformationWeek and Inbound Logistics.

Linarc

Linarc was a start-up looking to increase awareness and position the leadership team as thought leaders in the construction industry.

The Smart Connections PR team formulated a strategy that was focused on increasing brand awareness with a constant flow of contributed bylined article placements, executive media interviews, informed commentary opportunities, newsjacking opportunities, speaking opportunities, along with an increased social media presence. Women in technology and construction became an important theme for this client.

The outcome was over 140 Pieces of coverage as well as interview and speaking opportunities. Total Audience over 50M.

What our clients say

Our clients’ experiences speak for themselves. Explore what they have to say about working with Smart Connections PR and how we have helped them achieve their goals. Our work is measured by the impact we achieve for our clients.

I was in need of a PR team that could teach me what the best PR approaches are and be flexible with the scope of a tight budget. Dina and Jo nailed it. They have increased Virdee's visibility, found impactful interview and awards opportunities, and helped me understand what's important in a PR strategy for a startup.

David Schnepp

VP Marketing, Virdee

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook

Director of Marketing, CTERA

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams.

Mike Miracle

Head of Marketing, Catalogic Software

With more than 30-years of experience, Smart Connections PR understands how quickly the media landscape, markets and strategies can evolve. We can adapt to these changes while keeping your business goals at the center of every campaign. Our boutique approach means you received personalized attention, senior-level expertise and a hands-on approach. Whether you are entering a new market, launching a new start-up, increasing CEO visibility, introducing a new product or solution, we develop strategic PR campaigns tailored to your specific needs.

Joanne

Ready to elevate your PR strategy?

Get in touch with our team to discuss how we can help your company strengthen your market position and grow.