Why Work with Us?
Smart Connections PR has decades of experience shaping effective public relations programs for our clients. Many of our clients have long-standing relationships with us; we have repeat customers. We work with our clients on a retainer basis, with results that build momentum and where coverage is ongoing, increasing visibility and awareness to target markets. We also work with clients on a project basis, where a company may want to try out our services or in instances where budget and cash flow don’t support a full-service retainer.
Smart Connections PR’s principals have been in the B2B and B2C public relations game for decades. We’ve seen the changes in how PR moves messages and we’ve been part of defining the terms that roll off the tongues of PR practitioners today. We’re always working to keep our clients one step ahead of the pack – finding new venues and outlets for their stories to fast-track their success.
Our personalized and hands-on approach ensures that any PR campaign meets specific corporate or marketing goals and exceeds the client’s requirements.
We create stories
Smart Connections PR knows how to craft a story that is interesting and will make journalists sit up and take notice. We have long-standing, established media relationships that result in our clients being heard and understood.
Our clients get noticed
We look at our clients holistically. For startups, Smart Connections PR helps create unique messaging, and defines a client’s voice. For more mature companies, we create integrated PR campaigns that bring together media channels to optimize the meaning and reach of your messaging. Partnering with Smart Connections PR ensures media attention and a thoughtful approach for taking advantage of all media channels.
I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done
Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.
Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially
The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.
Effective PR Services and Strategies
An effective public relations strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective public relations tactics brings media coverage, brand credibility, and stronger relationships with the media as well as potential customers and stakeholders.
At Smart Connections PR, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program, including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.
Smart Connections PR’s public relations services include creative messaging and positioning for companies looking to up-level their presence in their target markets. We are specialists in product and company launches, identifying the ideal media vehicles for thought leadership pieces, analyst relations, social media, award and speaking opportunity placement programs and more.
Our enthusiasm about all the elements of a successful PR campaign is born out in our coverage page and the award accolades that we identify and secure for our clients. When you work with Smart Connections PR, you’ll know you’ve engaged with an agency that will be fully supportive of expanding the presence of your company, brand and message.
So much has evolved in PR over the course of my career. The pace with which we connect our clients and journalists. How quickly publications create content based on interviews. The world keeps expanding and we’re making sure our clients are in the middle of that growth
