Public Relations

Every client is unique, and every client’s needs are specific. We take the time to know our customers, and pinpoint particular strengths and advantages in order to sharpen and focus their reputations and how they are perceived. Our strategies are tailored to each client’s particular business objectives: our start-up firms often need coverage to launch their company and new products, to develop brand awareness, while our established clients might wish to sustain and extend their existing marketing messages or revamp their identities and public persona altogether.

Public relations is a team effort, and we are with our clients every step of the way. Tell us about your project

Why Work with Us?

Smart Connections PR has decades of experience shaping effective public relations programs for our clients. Many of our clients have long-standing relationships with us; we have repeat customers. We work with our clients on a retainer basis, with results that build momentum and where coverage is ongoing, increasing visibility and awareness to target markets. We also work with clients on a project basis, where a company may want to try out our services or in instances where budget and cash flow don’t support a full-service retainer.

Smart Connections PR’s principals have been in the B2B and B2C public relations game for decades. We’ve seen the changes in how PR moves messages and we’ve been part of defining the terms that roll off the tongues of PR practitioners today. We’re always working to keep our clients one step ahead of the pack – finding new venues and outlets for their stories to fast-track their success.

Our personalized and hands-on approach ensures that any PR campaign meets specific corporate or marketing goals and exceeds the client’s requirements.

We create stories

We create stories

Smart Connections PR knows how to craft a story that is interesting and will make journalists sit up and take notice. We have long-standing, established media relationships that result in our clients being heard and understood.

Our clients get noticed

We look at our clients holistically. For startups, Smart Connections PR helps create unique messaging, and defines a client’s voice. For more mature companies, we create integrated PR campaigns that bring together media channels to optimize the meaning and reach of your messaging. Partnering with Smart Connections PR ensures media attention and a thoughtful approach for taking advantage of all media channels.

Our clients get noticed

I have worked with Joanne and Dina at Smart Connections PR for many years, and am always inspired by their great communication, hands-on and action-based approach to PR. Smart Connections PR is a boutique firm that feels like it’s much larger than it is. The value I have gotten from our relationship is unparalleled. The internal feedback I regularly receive on Joanne’s and Dina’s work is always top notch – they help make me look good and make my job much easier. I highly recommend this experienced B2B PR team to any organization looking for a high impact PR firm that gets things done

Kirill Kniazev, Marketing Director, Motili

Smart Connections PR produces consistently strong results for our North America PR program. Jo and Dina have served as trusted communications counsel for several years and I’m continually impressed with their creativity, proactiveness, and attention to detail. I highly recommend Smart to any tech startup looking to raise brand awareness and connect with the media, analysts, and influencers who matter.

Jim Crook, Senior Director of Marketing, Ctera

When we launched CloudCasa, our new Kubernetes backup service, Smart Connections PR got us in front of the key industry analysts and media outlets resulting in great initial and continuing coverage. Smart Connections PR continues to get us great thought leadership, quote and award opportunities along with helping us execute on them and providing needed advice to our marketing and executive teams

Mike Miracle, Head of Marketing, Strategy, and Alliances, Catalogic Software

Smart Connections PR was instrumental in getting Bamboo System’s name out there, developing relationships with important reporters and generating a tremendous amount of coverage in a very short period of time. Through their work the company earned a number of prestigious awards, all of which raised our profile substantially

Vicki Grey, CMO, Bamboo Systems

The Smart Connections PR team brought SimpliVity out of stealth mode in 2012. Smart Connections rolled out a PR program with short notice and was able to connect us to the media and analysts we needed to know, and the high-level coverage followed. I appreciate Smart Connections’ efforts in helping make SimpliVity synonymous with the term hyperconverged.

Doron Kempel, Chairman and CEO, SimpliVity

Effective PR Services and Strategies

An effective public relations strategy utilizes a variety of methods of communication and actions to attract attention from relevant reporters and influencers. Employing effective public relations tactics brings media coverage, brand credibility, and stronger relationships with the media as well as potential customers and stakeholders.

At Smart Connections PR, we work with our clients to proactively create stories that resonate with their target media and influencers while ensuring they are prepared to react to any relevant news or changing milestone related to their success. We work with our clients to ensure that we define expectations for measurement and success at the start of any program, including social shares, earned media coverage and share-of-voice relative to competitors over a period of time.

Smart Connections PR’s public relations services include creative messaging and positioning for companies looking to up-level their presence in their target markets. We are specialists in product and company launches, identifying the ideal media vehicles for thought leadership pieces, analyst relations, social media, award and speaking opportunity placement programs and more.

Our enthusiasm about all the elements of a successful PR campaign is born out in our coverage page and the award accolades that we identify and secure for our clients. When you work with Smart Connections PR, you’ll know you’ve engaged with an agency that will be fully supportive of expanding the presence of your company, brand and message.


So much has evolved in PR over the course of my career. The pace with which we connect our clients and journalists. How quickly publications create content based on interviews. The world keeps expanding and we’re making sure our clients are in the middle of that growth


Frequently Asked Questions

What qualifies Smart Connections PR as the right agency?

The team at Smart Connections PR have over 20 years of experience in the PR sector. We have lived through the transitions and consolidations in the industry and understand how to create effective PR campaigns. The team has strong public relationships which ensure our customers messages are seen in this competitive marketplace.

Can you operate in any industry?

Smart Connections PR services meets the communication needs of clients in many business areas, with recognized expertise in the B2B and B2C technology sectors and its verticals including retail, healthcare, financial services, telecom and mobile, utilities, oil and gas, manufacturing, government and media. Our experience is local to global, business startup to Fortune 500.

We are a multinational organization - can you operate internationally?

Smart Connections PR is a member of the GlobalCom PR Network , a consortium of full-service public relations agencies with 70 offices located in the European Union, Africa, Asia Pacific, the Middle East, and North and South America. The GlobalCom PR Network consists of more than 1,400 experienced PR consultants with B2B, B2C, enterprise and commercial expertise with a proven track record in providing clients with the most experienced and most cost-effective approach to multi-market, international PR. If you are a business that requires PR services on a global scale, please reach out.  We are happy to share our expertise and the experience of the member agencies of GlobalCom to create specialty PR campaigns to suit all budgets.

How is public relations linked to corporate objectives?

All of the various public relations tools in Smart Connections PR arsenal – creative campaigns, media relations, influencer engagement, awards and speaker engagements – are all designed to draw attention to our corporate clients. Connecting their brands to their target audiences will result in coverage, attention and translate to increased attention around corporate objectives.

What should we expect from a good public relations engagement?

At Smart Connections PR, we feel that a PR agency should provide its clients with communications advice and counsel.  Any company that hires a PR agency should be open to recommendations and having their ideas challenged – as that is what the best agencies do. It’s also important for the client to view us as an extension of the marketing team.  When we are brought into the loop about planned launches and initiatives at the earliest phase, we can bring the most positive impact.

What are some of the common public relations objectives?

At Smart Connections PR, we help our clients see the bigger picture about themselves. We help our clients see the business benefit in their offerings and present to them options in how to have their story strategically told. We help define the message, the media, influencers and stakeholders our clients want to reach and manage reputation through the mix of communications avenues available. What’s most important is delivering the results in the form of interviews, coverage and otherwise fulfilling client objectives.

How is pricing determined?

Smart Connections PR’s public relations objectives are focused on getting the job done – not on how long it took us to get there, or how much time we need to bill you. We don’t believe in billing hourly rates. It’s a counter-productive process and prevents us from doing what you hired us to do: increase your company’s visibility, position your brand against competitors, and present your executives as thought leaders. Talk to us about your needs. The Smart Connections PR team can work for you on a retainer or project basis.

How to measure results?

There are a variety of means of quantifying the impact of news coverage on different audiences. These range from benchmarking ‘share of voice’ versus the competition, to user generated data, like website traffic and conversion rates. Even a good backlink from a well-trusted online publication can impact results.

Smart Connections PR works with its clients to find the most effective way to measure success for them.  We offer several forms of reporting that provide insight into coverage, sentiment and ad equivalency, in some cases or set valuable KPIs to measure the PR program. The meaning of success is different for everyone and Smart Connections PR works to provide the most meaningful measure of increased visibility.

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    Other services & expertise

    Public relations is now an interdisciplinary set of activities and approaches that includes everything from digital advertising and corporate affairs to content marketing and social media strategy.