News

Reese Skaggs joining Smart Connections PR as new Account Executive

Hi there! I’m Reese Skaggs, and I am excited to share that I have recently started working as an Account Executive here at Smart Connections PR. After playing college football...

Why Every Company Executive Needs an Active LinkedIn Profile

Nine times out of ten, one of the first results when looking someone up on Google is their LinkedIn profile. Whether it’s a journalist researching a spokesperson before an interview,...

Respect Matters: A perspective on the evolving PR industry

Over the past year I have noticed a growing trend on LinkedIn and social media platforms, public criticism of PR professionals. Some posts call out specific PR agencies or communication...

Why Every Tech Brand Should Be Thinking About Podcast PR

With so much noise across digital platforms, tech brands can find it challenging to stand out, stay ahead of industry trends, and connect with their audiences. While blogs, social media,...

Maria Velasco joining Smart Connections PR as new Account Executive

Hi! I’m Maria Velasco, and I’m so excited to introduce myself as an Account Executive at Smart Connections PR. My career in PR hasn’t been perfectly linear, but I think...

Surveys for PR Campaigns: Turning Opinions into Opportunity

Public relations are much more than press releases, media interviews, or bylined articles. There is a tool that doesn’t get as much buzz as it deserves, but some of the...

Current & Future PropTech Trends 2025 / 2026

“Over the past few years, PropTech has become a major player in real estate game. PropTech comes with strong PR challenges due to the rapid news cycles surrounding this sector,...

The Standard at Smart Connections PR

Celebrating Cynomi’s and Index Engines’ Award Wins and Why Awards Matter For All Clients. At Smart Connections PR, we see awards as more than just shiny trophies on a shelf....

Winning Recognition: How Awards Can Elevate Your Brand’s Reputation

Awards are not just for actors, musicians and celebrities – awards can help establish a business as a clear leader in an industry. This is especially true in the tech...

Analyst Relations can play a critical role in B2B Tech PR campaigns

“In today’s fast evolving B2B tech space, analyst relations are more critical than ever. With tech buyers demanding innovation, cost efficiency, and growth, analyst relations are vital for any successful...

Satellite Media Tours: A Viable PR Tactic for Client Success

PR agencies, including this one, exist for one main reason – to secure clients media results. But not every client has the same needs. For some, interviews with trade publications...

B2B tech thought leadership – key principles for success

“In B2B tech, thought leadership means showing up with authenticity, offering insights that solve problems, spark ideas, and drive action. Positioning a client as a thought leader in their industry...

Navigating B2B Tech Brand Positioning In A Saturated Market

“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...

Eve Miller joining Smart Connections PR as new Account Executive

My name is Eve Miller, and I am excited to introduce myself as a new Account Executive at Smart Connections PR. With over two years of experience in public relations,...

The Crucial Role Of PR For Cloud Data Storage Providers

“Cloud data storage providers have strong challenges to contend with in order to succeed in this rapidly evolving sector. From high competition to trust & privacy factors, providers must have...

The Importance of Media Relations in B2B Tech

“Our experience in the B2B tech space has highlighted just how critical media relations are for tech companies, regardless of size. In a fast-paced, competitive market with complex products, success...

A new intern for the summer

Hello! My name is Reese Skaggs and I’m the new intern here at Smart Connections PR. I recently completed my junior year at West Virginia Wesleyan College (WVWC) where I...

What to do when dealing with a crisis

Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...

Media Training: How to be successful

Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...

Mark Edwards joining Smart Connections PR as Account Director

As we enter our 12th year in business, we are pleased to announce we are adding to Smart Connections PR’s service offerings for current and future clients. Also, we have...

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