Intro
Smart Connections PR led a high-impact public relations campaign to announce Cynomi’s $37M Series B funding round. The campaign generated 41 pieces of coverage in leading publications including TechCrunch, SiliconANGLE, WSJ Pro Private Equity Newsletter, Channel Insider, Axios, MSN, and others.
Cynomi delivers a centralized cybersecurity hub purpose-built for MSPs and MSSPs, enabling them to scale cybersecurity and compliance services while significantly enhancing client security postures. As an AI-powered “CISO Copilot,” Cynomi automates core functions such as risk assessments, compliance readiness, remediation planning, and reporting, reducing manual effort by up to 70% accelerating cybersecurity and compliance journeys.
Challenge
Cynomi’s leadership was laser focused on elevating awareness around its Series B announcement, emphasizing how this funding would fuel global expansion and advance their Agentic AI cybersecurity platform.
The number one priority and goal of the PR campaign was to solidify an interview and a standalone article with TechCrunch.
Smart Connections PR developed a tightly coordinated media outreach plan centered on tailored, embargoed pitches. The team identified key reporters critical to amplifying the news and secured an exclusive under embargo interview with TechCrunch ahead of the public announcement. Simultaneously, Smart Connections PR facilitated interviews with Cynomi’s investors to ensure comprehensive storytelling from multiple angles. This strategy resulted in coverage as the press release was issued on the wire. In addition, with other targeted embargoed outreach, additional tier one coverage was secured on launch day.
Results
Cynomi secured rolling thunder and results throughout the coming week with a focus not only on reaching VC targets but also others important in terms of the cybersecurity message.
The successful strategy resulted in 41 pieces of standalone coverage with a combined audience of 277M.
“Smart Connections PR brought unmatched energy and commitment to our Series B announcement. They worked around the clock, didn’t rest until we secured the results we needed, and operated like an extension of our internal team. From building the strategy to communicating progress and results to Cynomi’s executive team, Smart Connections PR demonstrated exceptional professionalism. Their responsiveness and relentless pursuit of top-tier media coverage were instrumental in the success of this campaign. The TechCrunch publication was just the beginning. It was followed by a wave of global visibility that exceeded all expectations.”
Smart Connections PR was able to understand Cynomi’s needs and what was necessary for successful media outreach, tapped into its agency’s established relationships and quickly put together a strategy and conducted outreach that resulted in a successful campaign.
