News

Winning Recognition: How Awards Can Elevate Your Brand’s Reputation

Awards are not just for actors, musicians and celebrities – awards can help establish a business as a clear leader in an industry. This is especially true in the tech...

Analyst Relations can play a critical role in B2B Tech PR campaigns

“In today’s fast evolving B2B tech space, analyst relations are more critical than ever. With tech buyers demanding innovation, cost efficiency, and growth, analyst relations are vital for any successful...

Satellite Media Tours: A Viable PR Tactic for Client Success

PR agencies, including this one, exist for one main reason – to secure clients media results. But not every client has the same needs. For some, interviews with trade publications...

B2B tech thought leadership – key principles for success

“In B2B tech, thought leadership means showing up with authenticity, offering insights that solve problems, spark ideas, and drive action. Positioning a client as a thought leader in their industry...

Navigating B2B Tech Brand Positioning In A Saturated Market

“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...

Eve Miller joining Smart Connections PR as new Account Executive

My name is Eve Miller, and I am excited to introduce myself as a new Account Executive at Smart Connections PR. With over two years of experience in public relations,...

The Crucial Role Of PR For Cloud Data Storage Providers

“Cloud data storage providers have strong challenges to contend with in order to succeed in this rapidly evolving sector. From high competition to trust & privacy factors, providers must have...

The Importance of Media Relations in B2B Tech

“Our experience in the B2B tech space has highlighted just how critical media relations are for tech companies, regardless of size. In a fast-paced, competitive market with complex products, success...

A new intern for the summer

Hello! My name is Reese Skaggs and I’m the new intern here at Smart Connections PR. I recently completed my junior year at West Virginia Wesleyan College (WVWC) where I...

What to do when dealing with a crisis

Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...

Media Training: How to be successful

Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...

Mark Edwards joining Smart Connections PR as Account Director

As we enter our 12th year in business, we are pleased to announce we are adding to Smart Connections PR’s service offerings for current and future clients. Also, we have...

PR Summit in Tokyo, Japan

Dina and I recently returned from a week in Tokyo, Japan attending the GlobalCom PR Summit. GlobalCom is a network that Smart Connections PR belongs to and is an alliance...

Social Media – The Ins and Outs of Doing it Right

We are living in a digital era. Social media is everywhere and there is no escaping it. Through our smartphones and smartwatches… we connect with others, we get news, we...

What you can do to maximize your chances of coverage – the power is in your hands

When we onboard a new client at Smart Connections PR, we typically have an orientation call or two or three… to discuss client expectations, needed collateral, executive engagement and more....

The biggest PR trends we will see for the remainder of 2022

We are removing our PR hats for a moment to gaze into our magic ball to reveal the biggest PR trends we will see for the remainder of this year....

What’s going on?

Smart Connections PR is celebrating a big milestone this year – 10 years of focusing, connecting, inspiring, and delivering public relations services. As we reflect over the past decade, we...

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