Intro
Maestra is an all-in-one ecommerce personalization platform for direct-to-consumer brands. Maestra drives uplift with site, product, and price personalization layered on top of email and SMS campaigns, while consolidating the marketing stack with a real-time CDP. The company wanted to increase its brand awareness and establish itself as a thought leader in the industry with a big push for SEO and backlinks to its website. The client requested trusted tier one and two media publications only as part of its PR campaign.
The challenge
The Smart Connections PR team crafted and executed a PR campaign that included thought leadership, targeted pitching to publications in the ecommerce, tech, marketing and retail industries. The team researched and created a targeted media list of all relevant contacts and publications. They also crafted effective and personalized pitches for each media type.The team embarked on a comprehensive outreach campaign that that focused on thought leadership, contributed article placements, quarterly news release as well as awards research and submission.
Results
- In the first 6 months of engagement, 39 pieces of standalone coverage
- 646 total mentions
- Potential news reach of 251M
- Coverage was secured in high-level publications such as CustomerThink, MarTech Cube, My Total Retail, Chain Store Age, Destination CRM, CMOTech, Business Insider, Practical Ecommerce, Retail Systems, Retail Tech Innovation Hub and more.
- “Our goals were met and even exceeded. We got far more publications than we expected.” Simon Semochkin, Maestra
