Intro
Randamu delivers decentralized cryptographic infrastructure that powers the next generation of secure, verifiable, and automated digital systems. Serving Web3 developers, protocols, and blockchains, Randamu offers essential building blocks such as publicly verifiable randomness, time-locked encryption, and cross-chain orchestration. Randamu wanted to create a buzz around some recent partnerships in the U.S.market.
The challenge
Randamu came to Smart Connections PR with a playbook of press release ideas, desires to increase SEO and an executive team with heritage in working for Google. Smart Connections PR created and executed a strategic media campaign that included researching and creating personalized pitches to crypto and blockchain journalists and publications in addition to those in the general tech and business sector. Smart Connections PR successfully launched press releases, as well as embargoed pitching and thought leadership outreach.
Results
- 32 pieces of coverage in addition to press release pickup.
- Potential readership was 197M.
- High level placements to create awareness, interest, and momentum regarding partnerships.
- Placements in publications including Business Insider, Blockchain Reporter, Yahoo Finance and Techopedia.
- KPIs met and exceeded
