Intro
Manufacturing USA is a federally backed public-private partnership focused on strengthening U.S. manufacturing competitiveness, national security, workforce development, and supply chain resilience. Manufacturing USA brings members of the manufacturing community together to overcome technical hurdles and to enable innovative new products though the institutes. The agency wanted to increase awareness of their mission by securing thought leadership opportunities for industry experts that were working within the organization.
The challenge
The focus was on securing podcast interviews, content placement in prominent publications and event and conference participation. The Smart Connections PR team immediately got to work on conducting media training for their team of industry experts and began researching and securing thought leadership opportunities that will allow the organization to tell their story and increase interest in enhancing and growing the manufacturing and advanced manufacturing workforce in the US.
Results
- 14 Thought Leadership Pieces with audience of 15M in Smart Manufacturing, Industry Today, Metal Center News, Drives and Control Solutions, Air and Space Forces Magazine, IndustryWeek, Sourcing Journal, Plastics Machinery and Manufacturing and Axios.
- 6 Podcast interviews with audience of 85K including Manufacturing.net, Automation World, Quality Magazine And Supply Chain Unfiltered.
- 9 Content Publication Placements with audience of 682K: International Fiber Journal, InformationWeek and Inbound Logistics
- Exposure and Interviews at IMTS Conference and SXSW 2025
- KPIs met and exceeded
