Intro
The Smart Connections team worked to amplify messaging regarding StorONE’s for a campaign to deliver up to 9X more effective storage without purchasing additional flash.StorONE is a storage technology company that offers the only 100% enterprise-grade software solution that abstracts hardware and software, StorONE eliminates hardware dependency and enables seamless support for multiple disk types within the same volume. The Smart Connections PR team spent time researching and reviewing messaging for this new offering, what the customer benefit was, and then creating the right messaging and strategy that would boost awareness and secure relevant coverage.
The challenge
StorONE has released Version 4.0 of its storage platform, adding support for existing third-party all-flash arrays as the high-performance tier within its Real-Time Tiering architecture. The new product update is intended to help organizations make greater use of flash capacity they already own as SSD prices rise and delivery times for new systems lengthen. The company wanted to create a buzz around this new offering and gain meaningful media traction in the industry.
Results
The Smart Connections PR team executed a plan that included research into trusted technology publications focusing on B2B tech but also key vertical markets, such as healthtech. The PR campaign focused on targeted CEO interviews with leading publications, video interviews, and thought leadership to co-exist along with the launch plan. With a runway of 3 weeks of planning, this successful strategy resulted in 31 pieces of standalone coverage with an audience of 45.9M with 351k estimated views.
