Intro
Tredence is a global AI and data science solutions company, offering industry specific data analytics solutions. Tredence is headquartered in San Jose and is 1,800 plus employees with offices in Foster City, CA, Chicago, London, Toronto, and Bangalore. Tredence works with the largest companies in the retail, CPG, telecom, healthcare, travel, and industrial sectors. With its global footprint and deep expertise powering data-driven transformation for leading enterprises, Tredence was looking for PR support to take it to the next level in brand recognition and thought leadership.
The challenge
Tredence had already established itself as a powerful force in AI and data science. Following its $175 million Series B funding round, the company entered a critical growth phase with ambitious plans to accelerate market momentum and move toward unicorn status. The challenge was to translate Tredence’s technical expertise and success into a stronger market presence in the U.S. and position the company as a leading voice in the rapidly evolving AI landscape.
A key focus of the campaign was the launch of ATOM.AI, Tredence’s innovative AI platform designed to accelerate data and analytics capabilities for enterprises. Smart Connections PR developed a strategic communications program to showcase the platform’s significance, generate industry awareness, and create opportunities for executives to share their perspectives on the future of AI, analytics, and enterprise transformation.
Results
- 19 pieces of standalone coverage for ATOM.AI announcement.
- Potential readership was 276 million with estimated coverage views of over 295,000.
- Coverage included CustomerThink.com, Datanami, Enterprise AI, Supply and Demand Chain Executive, RetailWire, InsideBIGDATA, IoT World Today, and others.
- KPIs met and exceeded
