Intro
Canals is transforming how distributors operate with its end-to-end AI platform that automates workflows across sales, customer service, accounting, purchasing, and receiving. Smart Connections PR launched a focused communications strategy designed to quickly raise brand visibility and establish Canals’ leadership as trusted experts in AI-powered business automation. In a short period of time, the campaign generated high-impact media coverage, elevated executive thought leadership, and delivered measurable results that supported the company’s goals for growth.
The challenge
Canals wanted to quickly boost its brand awareness and establish its executives as thought leaders in the AI automated workflow industry. The Smart Connections PR team crafted a strategy to achieve this and began researching relevant journalists and publications. Once the messaging was created and ready, the team began personalized outreach to top tier media.
Results
The outcome was over 140 Pieces of coverage as well as interview and speaking opportunities. Total Audience over 50M.
- 11 pieces of standalone coverage so far, with more coverage expected
- Potential readership of 1.72M achieved with estimated coverage views of over 20.4k
- Placements in Supply House Times, Supply and Demand Chain Executive, ERP News, Digitalisation World, AI Magazine, Modern Distribution Management and more.
