Intro
The Smart Connections PR team was hired by its partner PR agency to promote IEEE annual awards and winners to tier one business tech media. The PR goal was to secure several spotlight interviews to highlight successful careers and success for the award winners. A recent winner was an MIT professor with an expansive robotics career. The goal was to have editorial coverage surrounding both career highlights and the IEEE award win.
The challenge
With creative storytelling, the Smart Connections PR Team created personalized pitches in the business technology sector. The team scheduled an initial interview with the robotics reporter at The Wall Street Journal reporter as well as an on-site visit to MIT to showcase the robotics, technology and innovation. Interviews with other winners have included TechCrunch, Wired, Fast Company, BBC, Forbes, top podcasts and leading B2B technology innovation publications.
Results
- Zoom and in person interviews scheduled with The Wall Street Journal.
- High-level feature coverage by influential tech reporter secured (WSJ article here)
- Audience from this story was 26.5M
