Intro
Linarc has been a client of Smart Connections PR for three years and is the developer of a modern, easy-to-use, all-in-one cloud-based construction management software. It allows construction teams to collaborate and manage multiple projects from anywhere. The software allows them to gain complete visibility into their operations, keep the team accountable, and make informed decisions based on trusted data.
The challenge
Linarc was an exciting start-up looking for PR results to increase awareness and position the leadership team as thought leaders in the construction industry. The Smart Connections PR team formulated a communications strategy that was focused on increasing brand awareness with a constant flow of contributed bylined article placements, executive media interviews, informed commentary opportunities, newsjacking opportunities, speaking opportunities, along with an increased social media presence. Women in technology and construction became an important theme for this client, and a regular cadence of opportunities including podcasts, bylined article contributions and profiles showcased a successful campaign.The team brainstormed content ideas to help position executives as thought leaders such as: Women in Construction and Tech, International Women’s Day, Tech/Construction Industry Predictions.
Results
The outcome was over 140 Pieces of coverage as well as interview and speaking opportunities. Total Audience over 50M.
- This targeted communications strategy resulted in coverage and media interviews with publications such as Data Center Knowledge, TechRound UK, VMblog, Construction Briefing, Construction Executive, SheCanCode, Occupational Health & Safety, Metal Construction News, Enterprise Times, BUILDINGS magazine, Modern Contractor Solutions and Connected World.
- Coverage Highlights: Metal Construction News ,Enterprise Times, AEEC Cafe, BUILDINGS Magazine, Modern Contractor Solutions, Enterprise Viewpoint, Connected World, Construction Executive, Construction Tech Review, ForConstructionPros, Construction Briefing and Building Excellence.
