Current & Future PropTech Trends 2025 / 2026
“Over the past few years, PropTech has become a major player in real estate game. PropTech comes with strong PR challenges due to the rapid news cycles surrounding this sector,...
MoreWinning Recognition: How Awards Can Elevate Your Brand’s Reputation
Awards are not just for actors, musicians and celebrities – awards can help establish a business as a clear leader in an industry. This is especially true in the tech...
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Analyst Relations can play a critical role in B2B Tech PR campaigns
“In today’s fast evolving B2B tech space, analyst relations are more critical than ever. With tech buyers demanding innovation, cost efficiency, and growth, analyst relations are vital for any successful...
MoreB2B tech thought leadership – key principles for success
“In B2B tech, thought leadership means showing up with authenticity, offering insights that solve problems, spark ideas, and drive action. Positioning a client as a thought leader in their industry...
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Navigating B2B Tech Brand Positioning In A Saturated Market
“Navigating brand positioning in the saturated B2B tech market demands a strategic approach that cuts through the noise. Companies must not only articulate a clear and compelling value proposition but...
MoreWhat to do when dealing with a crisis
Businesses big and small will, at some point, have to address a situation that requires a response to address a negative situation. A crisis. But often, there’s no plan in...
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Media Training: How to be successful
Your PR rep has just secured a great interview with a national cable show. The booking producer was pitched on the latest messaging about your company’s new electric vehicle and...
MoreSocial Media – The Ins and Outs of Doing it Right
We are living in a digital era. Social media is everywhere and there is no escaping it. Through our smartphones and smartwatches… we connect with others, we get news, we...
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What you can do to maximize your chances of coverage – the power is in your hands
When we onboard a new client at Smart Connections PR, we typically have an orientation call or two or three… to discuss client expectations, needed collateral, executive engagement and more....
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